What Types of Apparel to Consider For Your Resort Shop
People love to purchase mementos from their vacation experiences - and your resort shop is a prime candidate for their mementos. The shelves of any resort shop can be filled with a myriad of items for vacationers. If you are looking to enhance your inventory and offer bestselling items to your customers, then simply consider the following guidelines.
Family Fashions
Resorts are popular destinations for families. Thus, it is important to keep a range of items in your resort shop that are appropriate for the whole family. Make sure you carry t-shirts and other popular apparel items in stock for all members of the family, from infants to adults. Choose adult styles that come in extended sizes and keep a variety of them on hand to offer customers with special requests. Youth and teenagers make up a significant portion of the consumer market, so be sure to keep hip and trendy styles in stock too.
Year-Round Fashions
Remember that some of your resort patrons may come from areas of the country with very different climates. It is important to stock up on a variety of items that are appropriate in a variety of climates. Consider providing a selection of cool weather apparel, like hooded sweatshirts, fleece pullovers and even lightweight water-resistant jackets. Also include a selection of tank tops, short sleeve shirts, and shorts. You can diversify your offering of accessories too by carrying items like knit and wool caps, baseball hats, sun hats, gloves and scarves.
Fashions in Varied Colors
While your resort may have a particular color scheme, you might want to consider including some neutral and contemporary colors in your collection of fashion items. This appeals to a broader consumer base and allows patrons to purchase apparel in their favorite colors. It also allows guests to purchase items for friends and family back at home. This can serve as advertising and marketing for your resort.
Coordinating Accessories
Along with popular items like t-shirts and hats, it's a good idea to keep a range of customized accessory items in stock. These might include towels, socks, baby bibs, sunglasses and tote bags. Practical accessories like these make excellent souvenirs for vacationers to take back to their families. They also double as replacements for simple items that your patrons may have forgotten to pack. Make sure to select accessories that coordinate with the apparel items that you sell in your shop.
In addition to stocking shelves with family fashion, various colors, year-round fashions and providing coordinating accessories, variety is the key when it comes to your resort shop. Choose a wide range of items to appeal to a broader consumer base. You can enhance sales by carrying a variety of different styles of t-shirts, sweatshirts, and pullovers. Keep your shelves filled with a diverse selection, and customers will be more likely to purchase.
Finally, choose only the highest-quality items available to fill your resort shop, as you only want the greatest elegance to reflect on the image of your resort.
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